Sarah Jessica Parker BITTEN Clothing Line

Shopping for fashionable clothing shouldn’t have to be a luxury. This is the vision behind actress and fashion icon Sarah Jessica Parker and her newly released clothing line “BITTEN”. Parker, along with a team of designers, teamed up with casual apparel retailer Steve & Barry’s to create a collection of affordable, high quality clothing for women of all ages and sizes. Every BITTEN item is priced at $19.98 or less.

“Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they’ve spent,” said Parker. “Steven & Barry’s has made me a believer: High quality, luxurious clothes do not need to cost as much as we’ve been led to think.”

BITTEN reflects Sarah Jessica Parker’s personal sense of style, which women have emulated since her role as Carrie in the HBO series Sex in the City. In August, when BITTEN’s fall line is unveiled, the brand will offer nearly 500 apparel and accessories pieces. The collection includes woven and knit shirts, wool and cashmere sweaters, suit separates, dresses, jackets, lingerie, jeans, t-shirts, as well as other must have fashion accessories. The extraordinary value of BITTEN is reflected in the brand’s jeans, which are constructed of denim produced in the same mills and finished with the same techniques as many premium brands that cost hundreds of dollars. The Bitten Collection will offer a full size range from XS- XXL in tops, 0-22 in bottoms, and 5-11 in shoes.

The name “BITTEN” was driven by Parker’s reaction when she was first introduced to Steve & Barry’s. Parker was blown away by the company’s mission and “Bitten by the Steven & Barry’s bug” after walking into a Steve and Barry’s store for the first time.

More information about the BITTEN and Steve & Barry’s brands is available online at www.BITTENsjp.com.